Intro

An overview of strategic Retail Management

Situation Analysis

Part 3 Targeting Customers And Gathering Information

Choosing a Store Selection

Part 6 Merchandise Management and Pricing

Part 7 Community with the Customer

Part 8 Putting it all Together

Specific Activities

Objectives

Identification of Consumer Characteristics and Needs

Strategic Planning in Retailing

Ownership and Management Alternatives

Part 5 Managing a Retail Business

Lesson 2 Building and Sustaining Relationships In Retailing Value and the Value Chain

Retailer Relationships

The Differences in Relationship building between Goods and Service Retailers

Technology and Relationships in Retailing

Lesson 1 An introduction to retailing

Overview

The framework of Retailing

Reason for studying Retailing

The Focus and Format of the Text

Understanding the recent Economic Environment in the United States and around the Globe

Reason for studying Retailing 1

Reason for studying Retailing 2

Lesson 4 Retail Institutions by Ownership

Retail Institutions Characterized by Ownership

The Dynamics of Franchising

Lesson 5 Retail Organization and Human Resource Management Lesson Objectives Overview

Lesson 5 Retail Institutions by StoreBased Strategy Mix 1

Lesson 5 Retail Institutions by StoreBased Strategy Mix 2

Lesson 6 Web NonstoreBased and Other Forms of nontraditional Retailing 1

Lesson 6 Web NonstoreBased and Other Forms of nontraditional Retailing 2

Lesson 7 Identifying and Understanding Consumers

Lesson 8 Information Gathering and Processing in Retailing

Trading Area Analysis Economic Base Characteristics

Lesson 10 Site Selection Lesson Objectives Overview

Types of Locations

Shopping Centers

The Choice of General Location

Location and Site Evaluation

Other Considerations

Setting up a retail organization

Organizational patterns in Retailing

Human Resource Management In Retailing

Training Compensating and Supervising Retail Personnel

Lesson 12 Operations Management FInancial Dimensions

Asset Management

Profit Planning

Budgeting

Lesson 13 Operations Management Operational Dimensions

Operating a Retail Business

Overview (1)

Lesson 14 Developing Plans Merchandise

Merchandising Software

Merchandising Philosophy

Buying Organization Formats and Processes

Devising Merchandise Plans

Direct Product Profitability

Category Management

Lesson 16 Financial Merchandise Management

Overview (2)

Inventory Valuation The Cost and Retail Methods of Accounting

Merchandise Forecasting and Budget Dollar Control

Financial Inventory Control Integrating Dollar and Unit Concepts

Lesson 17 Pricing in Retailing

Overview (3)

Developing a Retail Price Strategy

Broad Price Policy

Price Strategy

Price adjustments

External Factors Affecting a Retail Price Strategy

Lesson 18 Establishing and Maintaining a Retail Image

Overview (5)

The Significance of Retail Image

Atmosphere

A StoreBased Retailing Perspective

A NonstoreBased Retailing Perspective

Encouraging Customers to spend more time shopping

Community Relations

Lesson 19 Promotional Strategy

The Retail Promotion Mix in Action

Overview (6)

Public Relations

Types

Personal Selling

Planning a Retail Promotional Strategy

Sales Promotion

Promotional Strategy

Lesson 20 Integrating and Controlling the Retail Strategy

Integrating the Real Strategy

Overview (7)

Control Using the Retail Audit